We all know how much women and girls love cosmetics, be it make up or skin care. The beauty industry is a multi-billion-dollar industry and it remained strong even in times of economic recession. There are top 5 cosmetics companies which are leading in the worldwide marketplace of cosmetics. According to researchers cosmetics companies made a good profit even during the recession of 2008. But what was seen that customer chose drug store products over high end. Nothing can stop women spending n cosmetics as it is also a demand in the corporate to always showcase yourself prim and proper. Therefore, in today’s corporate environment every businessman is trying his hands in cosmetic industry.
Every day, there are new product launches with so many color options and even within the budget. Most of the cosmetics companies leading the market are from international markets. They know how to sell their product with effective marketing strategies. Cosmetic companies have a big team just fir the sake of promotions which starts even before the launch of the product. To grab a large chunk of the consumer, cosmetic companies are introducing their ranges in very low prices with good quality.
L’oreal is one of the most loved cosmetics brand and top beauty brand across the world, L’Oréal started its journey in the cosmetic industry in 1935. It’s mission was to offer skin care, hair care and make up to men and women. Today, L’Oreal generates over USD 30 billion in annual beauty product sales.
Its product range includes color cosmetics, skincare, haircare, sun care, and fragrances. Its most important brands include L’Oréal Paris, Garnier, Maybelline NY, and SoftSheen. the corporate also sells luxury brands like Lancôme, Giorgio Armani, Yves Saint Laurent, and Kiehl’s. It focuses on professional hair care products like Kérastase, Redken, Matrix, and Pureology and owns beauty product distributors like The Body Shop. You can find every product range in L’oreal. Products of L’oreal are made in USA but its headquarter is in France.
Unilever is also one of the most important Cosmetics Companies in the world. It was founded in 1929 and its headquarter is in London, England. It is a British multinational goods company which deals in food, cosmetics, skin care, hair care, confections, baby food, energy drinks. Its popular cosmetics brands like Axe/Lynx, Dove, Lifebuoy, Pond’s, Close-Up, TRESemmé, Suave, Sunsilk, and Vaseline. It has its subsidiaries- MORE, Ben and Jerry’s, Kibon.
Estée Lauder is one of the world’s leading manufacturers and marketers of quality skincare, makeup, fragrance, and hair care products. It was founded in 1946 in New York, USA. It generated a revenue of 1429 crores in 2020. Its subsidiaries are MAC cosmetics, Clinique and origins. The corporate hold a various portfolio of 25+ brands sold in 150 countries. Today, Estée Lauder continues to push boundaries within the global premium cosmetics market, making it one of the world’s hottest cosmetics companies.
Proctor and Gamble
Procter and gamble is the oldest companies among all 5. It was founded in 1837 in Cincinnati, Ohio, USA. P&G holds a big position within the skincare and hair care industry with several well-known brands including Aussie, Gillette, Head & Shoulders, Herbal Essences, Ivory, Olay, Old Spice, Pantene, Safeguard, Secret, Crest, Oral-B, Scope, Art of Shaving and more. It generated a revenue of 7095 crores in 2020. The company offers a good range of beauty and private care products for men and ladies, babies and youngsters.
Coty was founded in 1904 and it is a New York-based company that has built up its beauty business through acquisitions in recent years. The corporate is a big player in fragrance, professional hair care, and color cosmetics. It owns brands like Adidas, Clairol, Cover Girl, David Beckham, Katy Perry, Max Factor, Rimmel, Sally Hansen, and Wella. It also owns luxury brands like Marc Jacobs, Klein, Chloé, Gucci, Hugo Boss, and Philosophy.