Top 5 Cosmetics Companies in the World 2020
We all know how much women and girls love cosmetics, be it make-up or skincare. The beauty industry is a multi-billion-dollar industry. It remained strong even in times of economic recession. There are top cosmetics companies that are leading the worldwide marketplace of cosmetics.
According to researchers, cosmetics companies made a good profit. Even during the recession of 2008. But what has seen that customer chose drug store products over the high end. Nothing can stop women from spending on cosmetics.
It is also a demand in the corporate to always showcase yourself prim and proper. Thus, today every businessman is trying his hands in the cosmetic industry.
Every day, there are new product launches with so many color options and even within the budget. Most of the cosmetics companies leading the market are from international markets. They know how to sell their product with effective marketing strategies.
Cosmetic companies have a big team for promotions. Promotion starts even before the launch of the product. To grab a large chunk of the consumers a target. Thus, cosmetic companies are launching their products at very low prices.
L’oreal is one of the most loved cosmetics brands. It is also among the top beauty brands across the world, L’Oréal started its journey in the cosmetic industry in 1935.
Its mission was to offer skincare, hair care, and make-up to men and women. Today, L’Oreal generates over USD 30 Billion in annual beauty product sales.
Its product range includes color cosmetics, skincare, hair care, sun care, and fragrances. Its most important brands include L’Oréal Paris, Garnier, Maybelline NY, and SoftSheen. The corporate also sells luxury brands. Includes Lancôme, Giorgio Armani, Yves Saint Laurent, and Kiehl’s.
It focuses on various hair care products like Kérastase, Redken, Matrix, and Pureology. They also own beauty product distributors like The Body Shop. You can find every product range in L’oreal. The products of L’oreal are being prepared in the USA but its headquarter is in France.
Unilever is also one of the most important Cosmetics Companies in the world. It established in 1929 and its headquarter is in London, England.
It is a British multinational goods company. Which deals in food, cosmetics, skincare, haircare, confections, baby food, energy drinks.
Its popular cosmetics brands include Axe/Lynx, Dove, Lifebuoy. Pond’s, Close-Up, TRESemmé, Suave, Sunsilk, and Vaseline are also some of its brands. It has its subsidiaries- MORE, Ben and Jerry’s, Kibon.
Estée Lauder is one of the world’s leading manufacturers and marketers of quality.
It established in 1946 in New York, USA. It generated a revenue of 1429 crores in 2020. Its subsidiaries are MAC Cosmetics, Clinique, and origins. The corporate hold a various portfolio of 25+ brands sold in 150 countries.
Today, Estée Lauder continues to push boundaries within the globe. Making it one of the world’s hottest cosmetics companies.
Procter and Gamble
Procter and Gamble are the oldest companies among all 5. It established in 1837 in Cincinnati, Ohio, USA. P&G holds a big position within the skincare and haircare industry.
It has several well-known brands including Aussie, Gillette, Head & Shoulders, Herbal Essences. They also own Ivory, Olay Old Spice, Pantene, Safeguard, Secret, Crest, Scope, Art of Shaving and more.
It generated a revenue of 7095 crores in 2020. The company offers a good range of beauty and private care products for men and ladies, & babies.
Coty is being founded in 1904. It is a New York-based company.
It has built up its beauty business through acquisitions in recent years. The corporate is a player in fragrance, professional hair care, and color cosmetics.
It owns brands like Adidas, Clairol, Cover Girl, David Beckhamn Katy Perry, Max Factor, Rimmel, Sally Hansen, and Wella Marc Jacobs, Klein, Chloé, Gucci, Hugo Boss, and Philosophy.